CHATTER IN SOCIAL MEDIA INFLUENCES THE DEMAND

Supply chain efficiencies can also be achieved by analysing “unstructured” data, such as social media gossip about trends. This now influences 20 per cent of demand forecasts, Mr Gaurav says.

Gathering supply chain data is a formidable task, especially because, previously, each company tended to have its own system. Cloud-based systems are now used by many groups........., READ MORE IN

http://www.ft.com/intl/cms/s/0/91ee3bde-5066-11e4-8645-00144feab7de.html?siteedition=intl#axzz3KC2MXLiR